The Skinny Pepsi ad shows off the diet soda can’s fresh, trim new look, but the print ad is also stirring up a lot of controversy over its matching slenderized model.
The Diet Pepsi ad stars Sofia Vergara from hit TV show Modern Family, but the voluptuous bombshell is photoshopped into a thinner version of herself. Her natural curves are replaced with a bony shoulder and slimmed-down chest. Some argue that the Skinny Pepsi ad feeds harmful stereotypes about women's body image, while Pepsi CEO Jill Beraud says the "attractive new can is the perfect complement to today's most stylish looks."
38 Poppin' Pepsi Creations
Reinvented Pop Can Packaging
Smart Snackified Drinks
Social Soda Campaigns (UPDATE)
Detachable Belly Campaigns
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