The Loewe Spring/Summer 2014 campaign displays a rather subdued look at movie star Penelope Cruz. In each shot taken by photographers Mert Atlas and Marcus Piggott, the duo worked to incorporate an assortment of beige shades, giving way to sand-colored images.
In spite of the simplistic backdrop, Atlas and Piggott showcased a series of eye catching apparel. Present in this Loewe collection are camel-hued leather purses, cream shoulder bags and large travel trunks lined with dark brown leather.
With regards to apparel, clothing remained similarly muted. Ivory button up coats, grey jackets and basic coffee-shaded collared work shirts were present, making for a classic Spring/Summer 2014 line that will remain relevant far into the future.
What's Driving This Trend
- Muted Color Palettes
- The usage of muted color palettes in fashion advertising campaigns can disrupt traditional bright and bold industry standards.
- Classic Apparel Style
- While bold prints and patterns are often favored by fashion advertising campaigns, this trend towards classic, muted apparel styles creates an opportunity for disruptive innovation in a crowded market.
- Luxury Travel Accessories
- The presence of large travel trunks lined with dark brown leather in the Loewe campaign highlights an opportunity for luxury travel accessory brands to innovate in their design and marketing strategies.
Who This Affects Most
- Fashion
- Fashion brands can incorporate muted color palettes and classic apparel styles in their advertising campaigns to disrupt traditional industry standards and stand out from the competition.
- Advertising
- Incorporating subdued tones and classic styles in fashion advertising campaigns could disrupt the traditional use of bright colors and bold patterns.
- Luxury Travel Goods
- Luxury travel accessory brands can innovate in their design and marketing strategies to capitalize on the trend towards travel goods showcased in fashion advertising campaigns.
