The Visa Playoff Beard ad campaign depicts die-hard hockey fans in an awkward family photo in anticipation for the NHL 2012 season. Inspired by the hype around the discovery of awkward family photos, Visa has challenged this thought by pursuing the combination of this and the beloved playoff beard. The playoff beard is sported by NHL players and fans once their team has entered the playoff season. Beards are then grown out until the team is kicked out of the series by losing a maximum of four games in a seven game set.
Visa is a sponser of the NHL 2012 season and consistently humors spectators in hilarious advertisements. This year is no exception and draws on the admiration of the sport.