The T-Mobile UK Parking Ticket Teaser Charges Innocent Autoists
Regan Canie — September 20, 2011 — Marketing
The T-Mobile UK Parking Ticket campaign is a short capture of candid moments involving a traffic warden giving out ticketing teasers to parking patrons.
The campaign is a little offbeat, but its aim is to promote the phone companies' ban against shocking bill charges. The jokey clip brings light to the T-Mobile plan that prevents extra fees by allowing you to topup talk time only when you requiring more minutes. In order to express this new money-saving feature, a camera catches a British, uniformed traffic watchman slapping citations on vehicles mid-park like a phone bill usually shocks undeserving consumers.
The merciless meter-man doesn’t givein to the confused commuters despite their raised voices, fits of rage, or racking sobs. In the end, the jig is revealed as a hoax to which the warden receives hugs and highfives from the relieved victims. The T-Mobile UK Parking Ticket campaign proves to be both witty and wallet-friendly.
The campaign is a little offbeat, but its aim is to promote the phone companies' ban against shocking bill charges. The jokey clip brings light to the T-Mobile plan that prevents extra fees by allowing you to topup talk time only when you requiring more minutes. In order to express this new money-saving feature, a camera catches a British, uniformed traffic watchman slapping citations on vehicles mid-park like a phone bill usually shocks undeserving consumers.
The merciless meter-man doesn’t givein to the confused commuters despite their raised voices, fits of rage, or racking sobs. In the end, the jig is revealed as a hoax to which the warden receives hugs and highfives from the relieved victims. The T-Mobile UK Parking Ticket campaign proves to be both witty and wallet-friendly.
Trend Themes
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Candid Cellphone Campaigns — Opportunity to create candid and entertaining cellphone campaigns that bring light to a company's unique features.
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Traffic Warden Pranks — Disruptive innovation opportunity to use prank-like scenarios involving traffic wardens to promote a product or service.
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Money-saving Features — Opportunity to highlight money-saving features through creative advertising campaigns.
Industry Implications
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Cellphone Providers — Cellphone providers can leverage candid campaigns to promote their unique features and money-saving plans.
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Marketing and Advertising — The marketing and advertising industry can utilize traffic warden pranks to create engaging and memorable campaigns for their clients.
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Consumer Finance — Consumer finance companies can emphasize money-saving features and plans in their advertising to attract customers and promote responsible spending.
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