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27 Personal Touch Promotions

From Snail Mail Beer Campaigns to Candid Camera Commercials

— February 6, 2015 — Marketing
Many companies now understand that personal touch promotions create the best opportunities for increasing business. It's no longer enough to blow budgets on commercials and print advertising, for consumers only increasingly feel like they're being sold at, not sold to, and certainly not engaged or appreciated.

In one touching campaign, Heineken opted to distribute heartfelt, handwritten notes to the loved ones of participants. One popular strategy with which organizations have experimented is to enable fans and customers to create their own positive content that can be shared for increased public awareness of events, programs and charities. With the power of social media growing each and every day, companies have been effectively investing in dedicated support teams to publicly answer questions and concerns to individuals. These personal touch promotions are even more successful when CEOs and upper management get in on these constructive discussions.
6.6
Score
Popularity
Activity
Freshness
27
Childhood-Recreating Campaigns
Childhood-Recreating Campaigns
This Live Young Stunt by Evian Gets Adults Acting Like Big Kids
<
26
Adorable Snowman Adoptions
Adorable Snowman Adoptions
The Adopt a Snowman Pop-Up Shop Promoted Disney's Frozen
<
25
Fueling Food Campaigns
Fueling Food Campaigns
KFC Promotes Its $5 Fill Ups by Fueling People with Food and Cars with Gas
<
24
Personalized Insult Videos
Personalized Insult Videos
If You Support Bianca Del Rio on Indiegogo, She'll Make Fun of You
<
23
Bulky Phone-Protesting Campaigns
Bulky Phone-Protesting Campaigns
This Slim Ascend P6 Smartphone Prevents Pockets from Bulging
<
22
Almighty Power Pranks
Almighty Power Pranks
Ubisoft's Amazing Street Hack Prank Lets You Control the City
<
21
Tourist Simulator Billboards
Tourist Simulator Billboards
This Travel Marketing Stunt Gives a Real-Time Tour of NYC
<
20
Snail Mail Beer Campaigns
Snail Mail Beer Campaigns
Heineken Urges People to 'Spark Your Holidays' with Handwritten Notes
<
19
Financial Equality-Promoting ATMs
Financial Equality-Promoting ATMs
This ATM Withholds Funds for Men to Demonstrate Wage Inequality
<
18
Live Street Waxing Campaigns
Live Street Waxing Campaigns
Fuzz Wax Bar Puts Stress on a Male Model
<
17
Transit Behavior-Improving Poetry
Transit Behavior-Improving Poetry
The Travel Better London Campaign Promotes Subway Etiquette
<
16
Civic Messaging Apps
Civic Messaging Apps
The Tell Me About Politics App Ask Amy Lets Youth Ask Questions via Text
<
15
Reverse Pickpocketing Campaigns
Reverse Pickpocketing Campaigns
The 'Putpocketing' Campaign Aims to Make Brits Aware of Theft
<
14
Street Football Beer Promos
Street Football Beer Promos
The Tiger Street Football Campaign Features Portuguese Legend Deco
<
13
Interactive Music-Issuing Posters
Interactive Music-Issuing Posters
Beck's Playable Posters Emits Tunes Every Time It is Touched
<
12
Romantic Burger Operas
Romantic Burger Operas
Gourmet Burger Kitchen's Lunch Operas Convey a Passionate Love for Burgers
<
11
CEO Advice Publicity Stunts
CEO Advice Publicity Stunts
The 1-844-GIRLBOSS Campaign Builds Confidence and Promotes New Book
<
10
Traveling Pooch Promotions
Traveling Pooch Promotions
Virgin Australia's Loyalty Program Encourages Traveling with Pets
<
9
Compassionate Bank Campaigns
Compassionate Bank Campaigns
TD Bank's Automatic Thanking Machine Gives Clients Personalized Gifts
<
8
Candid Camera Commercials
Candid Camera Commercials
The Humorously Akward KLM Personal Space Experiment
<
7
Fantasy Feast Publicity Stunts
Fantasy Feast Publicity Stunts
The Game of Thrones Pop-Up Will Serve a 3-Day Epic Banquet
<
6
Tricky Toilet Stunts
Tricky Toilet Stunts
The IKEA Porta-Potty Promotes Bathroom Product Line with Humor
<
5
Guerrilla Fact-Sharing Campaigns
Guerrilla Fact-Sharing Campaigns
This Campaign Shares Crazy Facts to Promote the Big Bang UK Fair
<
4
Tactile Photography Boxes
Tactile Photography Boxes
The Film Box Kit Appeals to Those with a Passion for Photography
<
3
Treat-Dispensing Treadmills
Treat-Dispensing Treadmills
This Nice Treadmill Rewards Runners for a Good Work Out
<
2
Animal Underground Commuters
Animal Underground Commuters
Sky Atlantic Put a Polar Bear on the Subway to Promote a New TV Show
<
1
Bathroom Blood Dispensers
Bathroom Blood Dispensers
Clue Guerrilla Campaign
<