In order to promote its "live young" message, Evian set up a giant backyard to make adults feel like kids again. The giant swing set up for the event was like an oversized outdoor clothing dryer, which the adults could grab hold of and spin on.
The clothing rack also was decorated with its "live young" tees that feature infant bodies on them. This is a hilarious way to take adults right back to their childhoods and inspire some fun — except they don't have to worry about being told off by their parents.
The event was set up by 'BEcause Australia' for Evian and it's a brilliantly simple way to bring a smile to people's faces and get enough of a sweat worked up to really enjoy a refreshing drink of water afterwards.
Key Themes Behind This Trend
- Experiential Marketing
- This campaign demonstrates the power of experiential marketing by creating a memorable and engaging experience for adults.
- Nostalgia Marketing
- Evian taps into nostalgia marketing by transporting adults back to their childhoods and evoking positive emotions.
- Branded Events
- This event showcases the effectiveness of branded events in creating a unique and immersive brand experience.
Where This Applies
- Beverage
- Beverage companies can create interactive experiences like this to engage with consumers and build brand loyalty.
- Marketing and Advertising
- Marketing and advertising agencies can utilize experiential and nostalgia marketing techniques to create impactful campaigns.
- Retail
- Retailers can leverage branded events to attract customers, increase foot traffic, and enhance brand awareness.
