Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Slim Ascend P6 Smartphone Prevents Pockets from Bulging

 - Aug 21, 2013
References: o2 & youtube
To promote the Ascend P6 smartphone, O2 and Huawei enlisted the help of style-conscious celebrity George Lamb. Lamb confronts "one of the most serious problems facing humanity,"—the instance of VML or "Visible Mobile Lines," where bulky phones are stuffed into pockets and create unsightly outlines. This is a problem that affects many, as proved by pictures of celebrities like Harry Styles and Justin Timberlake.

Lamb hits the streets to approach men and women who are guilty of having VML. Having a phone that is too big to be slipped into a pocket is an uncomfortable problem as well as an unattractive one. Luckily, Lamb introduces them to the Ascent P6 smartphone, the slimmest phone on the market, which is undetectable when put into a pocket.