Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Heineken Urges People to 'Spark Your Holidays' with Handwritten Notes

 - Nov 15, 2014
References: heineken & psfk
Spark Your Holidays is a digital campaign by Heineken that is meant to reinvigorate the romance of handwritten letters. Through the use of a transcribing robot, people are able to get their digital messages beautifully written out and mailed to the person of their choice. It is an in-store promotion that works through a partnership with technology platform Bond.

All a person needs to do is go onto the Spark Your Holidays website and type a 400-character message along with a destination/return address. That letter is then mailed out on Heineken's dime. As for the inspiration behind the Spark Your Holidays campaign, Owen Boland and Shana Berry say, "For the holidays, we wanted to keep the modern edge the brand has, but keep it personable and intimate."