Spark Your Holidays is a digital campaign by Heineken that is meant to reinvigorate the romance of handwritten letters. Through the use of a transcribing robot, people are able to get their digital messages beautifully written out and mailed to the person of their choice. It is an in-store promotion that works through a partnership with technology platform Bond.
All a person needs to do is go onto the Spark Your Holidays website and type a 400-character message along with a destination/return address. That letter is then mailed out on Heineken's dime. As for the inspiration behind the Spark Your Holidays campaign, Owen Boland and Shana Berry say, "For the holidays, we wanted to keep the modern edge the brand has, but keep it personable and intimate."