The Humorously Akward KLM Personal Space Experiment
Renee Ramsarran — February 16, 2011 — Marketing
References: klm & adsoftheworld
The KLM Personal Space Experiment sets out to prove the importance of an individuals need for an invisible bubble around them. The Royal Dutch Airline set loose a “personal space invader” who awkwardly places himself next to people, a little too close for comfort. A candid camera captures the hilarious stunt, as strange looks and obvious annoyance ensues.
Although the results are rather predictable, the KLM Personal Space Experiment manages to examine the boundaries of social acceptability in an interesting campaign for its business class travel.
Although the results are rather predictable, the KLM Personal Space Experiment manages to examine the boundaries of social acceptability in an interesting campaign for its business class travel.
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