Conducting a social media contest is one of the easiest ways possible to get people engaged about your content — who doesn’t like winning prizes?
If your business or brand is new to a particular social network, hoards of followers don’t typically accumulate overnight, but the key is to make your presence known. Introducing your brand with a social media contest is a great way to boost your numbers, since asking fans to "like" or follow for the purposes of a contest rewards both parties.
Social media contests can range from a simple action required on one platform, like a rewteet on Twitter, or be as complex as a multi-network contest that will reward participants with more entries for more interactions. Due to the nature of social media, it doesn’t take long for the word to get out and winners can’t help but share their excitement.
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