Crowdsourcing the new flavor in a product line is a great way to both interact with customers and ensure future sales, and the Kit Kat 'Choose a Chunky Champion' campaign is the latest from food brand Nestle on this front.
The Kit Kat 'Choose a Chunky Champion' campaign asks Kit Kat's Facebook fans to choose which of the four new Kit Kat Chunky flavors they like best and want to see produced for sale. The new flavors are double chocolate, white chocolate, peanut butter and orange, and voters can scan the campaign's advertisements with their smartphones and use the Blippar app (an augmented reality app) to choose the flavor they like best. The Kit Kat Chunky flavor that gets the most votes will become part of the Kit Kat Chunky product line for good. Further, Kit Kat will also award one voter each day with £100.
Crowdsourced Candy Bar Flavors
More Stats +/-
Human Vending Machines
Green Tea Kit Kat in Japan
Ethical Chocolate Bars
Instant Poster Seating
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.