In promotion of the Toyota Yaris, automaker Toyota has launched a campaign called 'Outsmart Shout Out.' The campaign involves creating a pop music video for the car brand's fans that will feature a "shout out" rap written and performed for them, says Popsop.
Fans must visit Toytoa's Facebook fan page and answer the question, "What has life thrown at you today?" They can also answer the question on Twitter using the hashtag #OutsmartLIVE. Then, Toyota's marketing stars 'Gadget' (a rapper) and his puppet sidekick 'Slick' will transform the best answers into a music video. Recently, these two Toyota Yaris mascots appeared in a hit commercial called 'Gadget Guy.'
Developed by ad agency Saatchi & Saatchi, the 'Outsmart Shout Out' campaign allows fans to interact with Toyota online while promoting the Toyota Yaris' "dynamic and smart personality."
Key Themes Behind This Trend
- Interactive Fan Campaigns
- Creating interactive campaigns that allow fans to participate and engage with a brand's content.
- Social Media Integration
- Integrating social media platforms like Facebook and Twitter to increase brand visibility and engagement.
- Branded Music Videos
- Using music videos as a promotional tool to enhance brand recognition and appeal to target audiences.
Where This Applies
- Automotive
- The automotive industry can utilize interactive fan campaigns to create buzz and engage with their audience.
- Advertising
- The advertising industry can explore the potential of integrating social media platforms to create interactive and engaging campaigns for clients.
- Entertainment
- The entertainment industry can leverage branded music videos to promote artists, movies, or products and reach a wider audience.
