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54 Musical Marketing Techniques

From Life-Saving Music Ads to Sci-Fi Orchestra Advertising

— August 29, 2013 — Marketing
Music has a very unique way of being able to connect with people on a very emotional level, and these musical marketing techniques are some creative examples of how rhythm and song can sufficiently attract an audience.

With print ads and commercial campaigns constantly bombarding consumers with products or service messages, viewers tend to easily dismiss ads and ignore them all together. However, by incorporating song or musical elements into an ad campaign, marketers are creatively able to get in touch with people's sense of melody and song, allowing them to become more involved and attracted to the campaign.

From singing weight-loss ads to music video clothing promos, these musical marketing techniques are showcasing that ads must utilize aspects and features that modern youths and audiences can relate to in order to catch their attention.
3.8
Score
Popularity
Activity
Freshness
53
Musical Sheet Campaigns
Musical Sheet Campaigns
These MTV Chords Ads Illustrate the Station's Support for Classic Songs
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52
Brawny Percussion Cleanser Commercials
Brawny Percussion Cleanser Commercials
The Old Spice Muscle Music Campaign Makes Sweet Melodies
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51
Musically Portrayed Watch Campaigns
Musically Portrayed Watch Campaigns
Luxury Swiss Watches Pair Well With Classical Music
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50
Diva Musical Commercial Campaigns
Diva Musical Commercial Campaigns
H&M Has Launched a New Beyonce Commercial That Will Be a Hit
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49
Music Video Car Contests
Music Video Car Contests
Toyota 'Outsmart Shout Out' Campaign Creates a Pop Video for Fans
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48
Fanciful Cookie Music Videos
Fanciful Cookie Music Videos
The Oreo Wonderfilled Video Will Entice You into Getting an Oreo
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47
Pro-Stupidity Sing-Alongs
Pro-Stupidity Sing-Alongs
The Diesel Island Constitution Musical Ad is Full of Tomfoolery
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46
Musically Charitable Alcohol Ads
Musically Charitable Alcohol Ads
This Smirnoff Europe Ad Works with Disabled People to Raise Money
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45
Personal Music Promos
Personal Music Promos
The Wesc Headphones Promo Shows That Everyone Has Their Own Tastes
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44
Informative Singing Alarms
Informative Singing Alarms
The Uniqlo 'Wake Up' App is Music to Earlybird's Ears
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43
Literal Rock Group Groceries
Literal Rock Group Groceries
Carrefour Express Ad Reinterprets Musicians as Groceries
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42
Musical Booze Branding
Musical Booze Branding
The Bundaberg Five Clear Character Spot Takes You on a Journey
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41
Dubstep Gaming
Dubstep Gaming
The Edited Killzone 3 Trailer by Anik Shows Dubstep's Power in Gaming
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40
Internet Music Hall Ads
Internet Music Hall Ads
The Radio Sulamerica Paradiso Campaign Shows 'Music Has a New Stage'
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39
Musical Espresso Machine Remixes
Musical Espresso Machine Remixes
This Video Uses Espresso Sounds for a Dubstep Coffee Experience
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38
Singing Dad Auto Ads
Singing Dad Auto Ads
Fiat UK's 'The Fatherhood' Features Stellar 80s Moves and Unicorns
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37
Techno Beer Boot Ads
Techno Beer Boot Ads
The 'Das Beer Boot' Music Video is Hilariously Intoxicating
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36
Singing Weight-Loss Ads
Singing Weight-Loss Ads
Weight Watchers UK 'Play Weight Watchers' Campaign is Catchy & Interactive
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35
Inner Instrument Ads
Inner Instrument Ads
The Berlin Philharmonic Campaign Shows a Violin in the Style of a Building
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34
Brightly Hygienic Musicals
Brightly Hygienic Musicals
'Clean Happy' by Method Showcases Biodegradable Goods
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33
Sleeping Rocker Ads
Sleeping Rocker Ads
The iPillow Sleep With Music Campaign Does Not Involve Soothing Sounds
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32
Time-Travelling Diva Ads
Time-Travelling Diva Ads
Beyonce and Pepsi Team Up in This Commercial About the Power of the Past
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31
Musician Eyewear Ads
Musician Eyewear Ads
The Rock & Folk Magazine Campaign Gets Inside the Music
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30
Musical Beer Pranks
Musical Beer Pranks
The Red Stripe Prank is a Cleverly Executed Publicity Stunt
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29
Anatomical Music Ads
Anatomical Music Ads
This LG Promotion Features Disembodied Parts as Notes
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28
Hip-Hop Vodka Mini-Movies
Hip-Hop Vodka Mini-Movies
The 'Ciroc: Luck Be a Lady' Ad is Star-Studded and Adventurous
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27
Natural Disaster Audio Ads
Natural Disaster Audio Ads
The Big Foote Music & Sound Campaign Promotes "Real Sound"
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26
Musically Inspired Campaigns
Musically Inspired Campaigns
The Terra Sonora Ad Can Make Anyone a Star
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25
Musical Multimedia Collages
Musical Multimedia Collages
Propaganda’s ‘Vinyl Exchange’ Record Morphing is Pop
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24
Musical Note Eyewear Ads
Musical Note Eyewear Ads
The BBiGB.com Campaign Promotes Music That Has to Be Read
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23
Melodious Visitor Campaigns
Melodious Visitor Campaigns
The Panasonic Musical Doorbells Ad Introduces Guests with a Flair
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22
Sci-Fi Orchestra Advertising
Sci-Fi Orchestra Advertising
'Space Classics' Concert Employs Star Trek Imagery to Draw Crowds
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21
Sound-Producing Ads
Sound-Producing Ads
The Magic Sound & Music Campaign Breaks Down Noisy Scenes
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20
Silence-Drowning Ads
Silence-Drowning Ads
The Bose Noise Cancelling Headphones Ad Makes You Want to Scream
<
19
Digitized Orchestra Ads
Digitized Orchestra Ads
Concert Series by Hyejung Bae Turns Classical Music Contemporary
<
18
Retro Musician Marketing
Retro Musician Marketing
The Music Square Campaign Boasts a Vintage Feel for Musical Merchandise
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17
Musical Icon Campaigns
Musical Icon Campaigns
These Billboard Magazine Ads Feature Pop Sensations Lady Gaga and Madonna
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16
Silly Lip-Sync Ads
Silly Lip-Sync Ads
'Personal Musica' Show Brings New Twist to Womanizer
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15
Music Video Advertisement
Music Video Advertisement
Alesha Serenades a Ford Focus
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14
Iconic Baby Music Ads
Iconic Baby Music Ads
The Parque Recreio Kids Campaign Features Toy Versions of Musicians
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13
Monumental Radio Ads
Monumental Radio Ads
The Kiss 102.1 FM Ads Celebrate the Rock Classics
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12
Inky Music Icon Ads
Inky Music Icon Ads
The DCS Audiophile Equipment Campaign Urges People to 'Save the Music'
<
11
Music Video Clothing Promos
Music Video Clothing Promos
Adidas Originals FIVE-TWO 3 Commercial with RIP Slyme & DJ Fumiya
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10
Musician Mash-Up Family Ads
Musician Mash-Up Family Ads
The Mundo Livre FM Campaign Consists of Music Icon Portraits
<
9
Hamster Jazz Muscians
Hamster Jazz Muscians
Ad for Drench Spring Water Features 'The Clever Hamsters'
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8
Musical Promotional Partnerships
Musical Promotional Partnerships
GE Capital Taylor Guitar Ad Campaign Uses Real Executives
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7
Plug and Play Print Ads
Plug and Play Print Ads
The Skol Sensation Audio Print Ads Revolutionizes Print Advertising
<
6
Pop Art Music Ads
Pop Art Music Ads
The QuitoFest 2011 Campaign Asks You to Vuelve el Rock (Rock Again)
<
5
Beer Bottle Orchestras
Beer Bottle Orchestras
Grolsch Assembles the Swingtop Philharmonic Orchestra
<
4
Georgian Musician Marketing
Georgian Musician Marketing
This El Comercio Campaign Draws a Fragmented Lineage
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3
Rocker Attitude Fashion Ads
Rocker Attitude Fashion Ads
The Lee Jeans Australia Fall 2013 Campaign Stars Cora Keegan
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2
Retro Concert Ads
Retro Concert Ads
Emek's Dark Machine Music Art Mimics 60s & 80s Punk Posters
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1
Life-Saving Music Ads
Life-Saving Music Ads
The Radioacktiva Planeta Rock Campaign Takes a Jab at Other Music Genres
<