A new LG promotion features floating body parts being used as notes of a melody. The comical ads feature characters listening as disembodied parts float through their ears. The print ads show people in different situations listening closely for sounds while performing other tasks. Each ad features a scenario where having a silent air conditioning system would be invaluable.
Ad Agency Y&R designed the campaign to promote LG's Split Libero air conditioners in Brazil. The ads target people from a wide range of demographics by showing a diverse collection of scenes. Parents are seen keeping tabs on their children while teens are seen avoiding embarrassing situations with ease. Accompanying the hilarious cartoon visuals is text that promotes LG's product by stating "Nothing is more useful than silence."