The BBiGB.com campaign promotes a website catered towards music lovers. Contrary to what some may assume off the bat, it isn't a site where people can listen to music. Instead, the BBiGB.com campaign brings people's attention to a place when they can catch up on the latest news involving music, a place that requires a person to read rather than listen. This is illustrated by a pair of eyeglasses that have been positioned to look like a musical note and the tag line, "Music you must read."
Conceived and executed by DLV BBDO, an ad agency based in Milan, Italy, the BBiGB.com campaign was art directed by Matteo Pozzi and Valerio Mangiafico with creative direction by Federico Pepe and Stefania Siani. It will intrigue people in a simple and direct way.