When brands can put out viral video ads, this means that there are tons of eyes focusing in on their content. Some of the best examples of this—like the 'First Kiss' from Wren Clothing—go about revealing the brand in a sneaky way, so that it doesn't seem like just another brand ad. However, some others have found success with epic stunts that brazenly parade products, like the 'Epic Split' Jean-Claude Van Damme performed between two Volvo trucks.
Sometimes it's hard to predict just what will catch on as a viral video, since these ads span everything from hair care products to snack foods. As well as continuing to live on and collect views on the Internet, viral videos quickly turn into spoofs that engage fans and often other brands too.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 90%
Activity 80%
Freshness 8%
