This three-minute Edeka supermarket commercial is not only well choreographed but also hilariously amusing.
The video features Friedrich Liechtenstein as the subject who is extremely excited for the German supermarket Edeka. Liechtenstein is seen moving and swaying up and down the aisles, pouring milk into his bathtub and dancing with the store girls, all while being fascinated by the products available.
The beat is catchy and the lyrics are hauntingly memorable; seeing an older gentleman out of character, possessing impeccable dance moves is entertaining and unforgettable. This video speaks to the public and will enhance the brand's marketing when it goes viral. There is a niche market for advertisements like this because it is entertaining, charming and very impressionable, which in turn promote and publicize companies.