The Temptations Work It Kitty! Workout commercial appropriately uses the Internet's favorite animal for its soon-to-be viral campaign. It introduces consumers and fans to Kate and George, the owners of the fictional The Best Little Cat House, as they reveal a new aerobics program for their furry guests. Absolutely adorable and hilarious, the commercial showcases a range of exercises from 'The Rear Leg Lift' to 'The Paw Rotation.'
Created by DDB Chicago and directed by Andreas Nilsson, the Temptations Work It Kitty! Workout commercial promotes a healthy lifestyle for cats, which includes the brand's cat treats as much as it does these exercises. Accompanying the commercial is a dedicated website that provides cat bios and tips on getting one's cat active.