The PETA Stay Firm and Fresh ad campaign is incredibly puerile, slightly perverted and completely hilariously. It urges men to become vegan in order to increase their sex drive. But it doesn’t reinforce this belief with numbers, charts and scientific renderings. Instead, the non-profit organization takes a more creative approach. It has strapped on phallic produce onto the pants of gyrating old business men, a carwash operator and wannabe hip hop artist.
Like something out of a Jimmy Fallon sketch, the PETA Stay Firm and Fresh ad campaign was actually conceived by another Fallon, the United Kingdom-based ad agency. Celebrating World Vegan Day, which was just observed on November 1, 2012, Creative directors Sam Hibbard and Dan Watts worked with director Sam Peacock to execute this one minute viral video.