The teaser ad for the Wonderful Pistachios Super Bowl 2014 commercial stars Stephen Colbert, humorously reporting that two professional football teams will be playing in honor of his first Wonderful Pistachios commercial.
The teaser itself doesn’t give away too much, but it seems like Wonderful Pistachios does have some big things in store for game day. Just off-screen, Colbert addresses a screeching companion that will be joining him for the full commercial. It sounds like a bird that could be a Bald Eagle, which would be on theme considering the campaign is called ‘Get Crackin’ America,’ but there really is no telling.
The ad is sure to be an exciting one, since it is directed by Tom Kuntz, who is responsible for an Emmy-winning Old Spice commercial. It will also be interesting to see how the commercial compares to its hit 2013 Super Bowl ad starring PSY and a nutty rendition of his viral YouTube hit ‘Gangnam Style.’
What's Driving This Trend
- Super Bowl Commercials
- Opportunity to create engaging and memorable ads that capture the attention of a massive audience.
- Celebrity Endorsements
- Potential for leveraging popular personalities to promote products and increase brand awareness.
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Who This Affects Most
- Snack Food
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