Demonstrating the impact of some extra oomph, this push-up bra ad from Wacoal Mood is impressively deceptive.
A gorgeous young woman graces the camera with her flirty smile and feminine flair, and then slowly starts to remove all of her extra enhancements. The false eyelashes, wide-circle lenses and face makeup are the first things to come off, then slowly she removes her shirt to reveal a fun and flirty push-up bra. While viewers may be expecting something seriously scandalous to happen next, they probably aren't ready for what this big reveal has in store.
Shocking humor makes this hilarious push-up bra ad so memorable, garnering it around 7.5 million views on YouTube in just two weeks as it has already gone viral.
What's Driving This Trend
- Deceptive Advertising
- Utilizing shock value and humor in ads to create a memorable and viral campaign.
- Body Positivity
- Challenging beauty standards and promoting self-acceptance through inclusive lingerie advertisements.
- Viral Marketing
- Creating content that is shareable and drives large-scale online engagement and viewership.
Who This Affects Most
- Fashion and Apparel
- Innovative and creative advertising strategies can disrupt the fashion industry and attract new customers.
- Beauty and Cosmetics
- Ads that challenge traditional beauty norms present opportunities for disruptive innovation in the beauty industry.
- Digital Marketing
- Creating viral campaigns opens up new avenues for digital marketers to explore and leverage content for brand promotion.
