A video featuring a choreographed dance between a group of Japanese businessmen and a gorilla seems right at home with a number of other viral dance videos on the Internet, but it's not something that you typically find in a Toyota car ad.
The ad from Toyota Asia promotes the Wakudoki, equipped for tough jungle terrain and whatever nature may throw at you—apparently, including gorillas. The video is being used to launch the 'Do the Wakudoki' contest, encouraging people to submit themselves doing the dance for the chance to win a trip to Tokyo. The ad is totally bizarre, but it's still pretty tame for Japan, especially as compared to some of the most outrageous dance videos from last year like PSY's Gangnam Style and What Does the Fox Say.
What's Driving This Trend
- Viral Dance Videos
- Opportunity to create innovative car ads that incorporate viral dance videos to attract attention and engage viewers.
- Contest Marketing
- Opportunity to leverage contests as a marketing strategy to encourage user-generated content and increase brand interaction.
- Cross-cultural Advertising
- Opportunity to create culturally diverse advertisements that resonate with different target markets and stand out from competitors.
Who This Affects Most
- Automotive
- Disruptive innovation opportunity for car manufacturers to create unique and memorable advertisements that break industry norms.
- Entertainment
- Opportunity for entertainment companies to partner with brands and create engaging dance videos that go viral and generate brand awareness.
- Travel and Tourism
- Opportunity for travel and tourism companies to leverage contests and user-generated content to promote destinations and attract tourists.
