Although rock and rave music might not offer the most soothing sounds to lull a person to sleep, the iPillow Sleep With Music ad campaign has fun with the idea that this particular music could do just that. A simple but playful concept, the campaign revolves around three rockers who have fallen to sleep listening to their music of choice. As a result, they engage in typical concert gestures.
Conceived and executed by Melbourne-based ad agency McCann, the iPillow Sleep With Music ad campaign shows off the possibilities and capabilities of this tech-filled headrest without actually going through all of its features. Photographed by Chris Von Menge, the images are puzzling at first, but that quality is what audiences will find intriguing.