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28 Maternal Marketing Techniques

From Mini-Me Nappy Ads to Holiday Home Video Ads

— July 31, 2014 — Marketing
Seeking to capture the attention of more mature, authoritative figures like moms, these maternal marketing techniques are incorporating both heartfelt and humorous references for appeal.

Not afraid to emphasize or poke fun at what life is really like for moms, these campaigns seek to connect with maternal figures to create a more sentimental link. From ads that showcase forms of appreciation to those that use pop culture elements and rap to illustrate a more youthful side to parents, these marketing techniques are a great way to connect to a more mature, aging audience.

Demonstrating that there's more to moms than just taking care of the household and family, these maternal marketing techniques showcase the importance of targeting more influential familial figures.
2.3
Score
Popularity
Activity
Freshness
30
Motherly Soccer Match Security
Motherly Soccer Match Security
Ogilvy Brazil Had Moms Patrol a Sport Club Do Recife Match
<
29
Tech-Obsessed Holiday Ads
Tech-Obsessed Holiday Ads
Apple's Holiday Commercial Shows Why Kids Are Always on Their Phones
<
28
Homecooked Meal Campaigns
Homecooked Meal Campaigns
AIA Korea Had Moms Make Familar Dinners for Their Unsuspecting Children
<
27
Superstar Mother’s Day Ads
Superstar Mother’s Day Ads
This NBA Mother’s Day Ad Stars 2014 NBA MVP Kevin Durant and His Mother
<
26
Mom-Appreciating Auto Ads
Mom-Appreciating Auto Ads
The Nissan Happy Surprise Commercial Has a Boy Creatively Thank Mom
<
25
Maternal Marketing Campaigns
Maternal Marketing Campaigns
The Bartendr Gestations Publicity Stunt Turns Heads Through Racy Ads
<
24
Heartwarming Humanized Pet Campaigns
Heartwarming Humanized Pet Campaigns
'Power of Together' Highlights the Close Human-Animal Bond
<
23
Maternal Vending Machines
Maternal Vending Machines
This Fun Vending Machine by Lanes Health Acts & Speaks as a Mom Would
<
22
Diversified Family Ads
Diversified Family Ads
The Honey Maid This is Wholesome Ad Represents Many Modern Families
<
21
Moment-Trumping Athletic Ads
Moment-Trumping Athletic Ads
The Ole Sport News Campaign Depicts the Convenience of This Platform
<
20
Comical Parenting Ads
Comical Parenting Ads
Similac's Commercial Reveals the Realities of Competitive Parenting
<
19
Sentimental Mom Appreciation Ads
Sentimental Mom Appreciation Ads
Procter & Gamble’s Mother’s Day Ad is Titled ‘What I See’
<
18
Motherly Monochromatic Editorials
Motherly Monochromatic Editorials
The September 2014 Interview Russia Salem Photoshoot is Maternal
<
17
Outrageous Job Interviews
Outrageous Job Interviews
CardStore's 'World's Toughest Job' Position Describes Moms
<
16
Tearjerker Insurance Ads
Tearjerker Insurance Ads
This Thai Life Insurance Commercial Stars an Unsung Hero
<
15
Thug-Style Mommy Raps
Thug-Style Mommy Raps
'The Motherhood' Featuring Fiat 500L is the Best Car Commercial Around
<
14
Confessional Mom Campaigns
Confessional Mom Campaigns
LG's Mom Confession Campaign Includes Real Moms
<
13
Awkward Family TV Ads
Awkward Family TV Ads
This Ad for the HBO GO App Shows How Uncomfortable Parents Make Everything
<
12
Moment-Catching Train Ads
Moment-Catching Train Ads
The Gautrain 2014 Campaign Encourages People to Be on Time
<
11
Mother's Day Gambling Ads
Mother's Day Gambling Ads
The New York Lottery Moms Favorite Campaign is a Scratch Card Win
<
10
Motherly Texting Ads
Motherly Texting Ads
Samsung's Funny Mother's Day Ad Looks at 'Texts From Mom'
<
9
Royal Home Videos
Royal Home Videos
The Body Shop Commercial Reveals How the Queen Spends Mother's Day
<
8
Hilariously Helpful Travel Ads
Hilariously Helpful Travel Ads
This Travel Commercial Captures a Common Travel Fear
<
7
Social Media-Sourced Ads
Social Media-Sourced Ads
The Land of Nod's May Cover Stars the Adorable and Viral Theo and Beau
<
6
Newborn Safety Auto Commercials
Newborn Safety Auto Commercials
Safety is Paramount in the New the Volkswagen Jetta Commercial
<
5
Mini-Me Nappy Ads
Mini-Me Nappy Ads
The Ninet Diapers Ultra Absorbent Campaign is Hilariously Surreal
<
4
Monstrous Mom Ads
Monstrous Mom Ads
The Parents Empowered Campaign is Inspired by Retro Horror Movie Posters
<
3
Adorable Model Mom Ads
Adorable Model Mom Ads
The Tiffany & Co Fall 2011 Campaign Features Doutzen Kroes and her Baby
<
2
Multi-Tasking Workout Ads
Multi-Tasking Workout Ads
The Anytime Fitness Campaign Promotes a "Club for Busy People"
<
1
Ridiculously Banned Plaything Ads
Ridiculously Banned Plaything Ads
The Moms Demand Action For Gun Sense Campaign is Eye-Opening
<