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From Mini-Me Nappy Ads to Holiday Home Video Ads

 - Jul 31, 2014
Seeking to capture the attention of more mature, authoritative figures like moms, these maternal marketing techniques are incorporating both heartfelt and humorous references for appeal.

Not afraid to emphasize or poke fun at what life is really like for moms, these campaigns seek to connect with maternal figures to create a more sentimental link. From ads that showcase forms of appreciation to those that use pop culture elements and rap to illustrate a more youthful side to parents, these marketing techniques are a great way to connect to a more mature, aging audience.

Demonstrating that there's more to moms than just taking care of the household and family, these maternal marketing techniques showcase the importance of targeting more influential familial figures.