Lanes Health's fun vending machine was set up in Athen's highly populated The Mall Athens as a continuation of its 'Let Mama Lanes' campaign. "Lanes" sounds similar to the word "says" in Greek and the first part of the campaign involved having Facebook users share quotes from their well-meaning but overbearing mothers.
With this second installment, Lanes Health gave "Mama" a chance to talk back. For the stunt, Greece-based digital marketing agency Socialab had a woman get inside of the vending machine and spit out quotes that moms are most likely to say. If passersby heeded the advice of "Greek Mama" and got other people involved and interested, they would be rewarded with free vitamins from the vending machine, plus a drink to wash them down with.