Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The New York Lottery Moms Favorite Campaign is a Scratch Card Win

 - Apr 25, 2013
References: ddb & adsoftheworld
Most people assume buying a bouquet of flowers is the standard for Mother's Day, but these New York Lottery Moms Favorite ads reveal how doing something a little different can make you the best loved son.

Created by DDB in New York, the campaign advertises the benefits of giving mom a Mother's Day scratch-off game from the New York Lottery. Each image includes the copy 'Become your mom's favorite' with a grinning photo beneath. The ads are quirky and off-beat, featuring retro outfits while a mother's hand reaches out to pinch a cheek or offer a meatball from a dish of spaghetti.

The New York Lottery Moms Favorite campaign shows you how to become a mama's boy with just the scratch of a card.