Most people assume buying a bouquet of flowers is the standard for Mother's Day, but these New York Lottery Moms Favorite ads reveal how doing something a little different can make you the best loved son.
Created by DDB in New York, the campaign advertises the benefits of giving mom a Mother's Day scratch-off game from the New York Lottery. Each image includes the copy 'Become your mom's favorite' with a grinning photo beneath. The ads are quirky and off-beat, featuring retro outfits while a mother's hand reaches out to pinch a cheek or offer a meatball from a dish of spaghetti.
The New York Lottery Moms Favorite campaign shows you how to become a mama's boy with just the scratch of a card.