The Ole Sport News campaign might rub some people the wrong way (namely those not into sports), but it does hilariously depict how important the industry is to many others. So much so that they would forego capturing once-in-a-lifetime moments in order to read any updates. Of course, the images simply show how easy it is to access sport news.
Conceived and executed by the Young & Rubicam ad agency branch based in Buenos Aires, Argentina, the Ole Sport News campaign was art directed by Iván Zimmermann with creative direction by Martín Mercado, Diego Tuya, Darío Rial and Martín Goldberg. The images, whch range from newborn babies and romantic weddings to fishing and traveling captures were shot by photographer Eugenio Mazzinghi.