'Power of Together' Highlights the Close Human-Animal Bond

 - Sep 9, 2013
References: adage & adweek
A new ad by pet supplies company Petco is seriously tear-inducing. Showcasing moments of when animals and their owners come together and "become more human," the ad tugs at the heart strings of animal lovers all over. The ad features various different breeds of cats and dogs as "companions," "co-habitants" and "copilots" in people's lives, with moments such as a German Shepherd pulling a man in a wheelchair, or a person feeding a kitten from a milk bottle particularly touching moments.

Petco, a provider of pet supplies and various services to animal owners, recently changed its tag line from "where the pets go" to "the power of together." In an effort to emphasize the human-animal bond, the company recently set aside $15 million towards the campaign.