For its latest ad campaign, The Land of Nod snapped up one of the many things that's both cute and viral on the Internet. People can't resist clicking on pictures of dogs and kids, as proven by Jessica Shyba of the Momma's Gone City blog when she began regularly posting #TheoAndBeau snapshots to Instagram—her following went way, way up.
A lot of the time, content that goes viral online is funny, silly or cute, but it isn't necessarily commercial. However, having an adorable image of a sleepy Theo and Beau star front and center on The Land of Nod's May catalog was a win-win situation for the brand and blogger.
Beyond this, The Land of Nod is working with Shyba on a bedroom makeover for her kids.