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Sci-Fi Orchestra Advertising

'Space Classics' Concert Employs Star Trek Imagery to Draw Crowds

— August 11, 2011 — Marketing
The epic music in sci-fi works should be enough to get people to flocking to the 'Space Classics' concert, but Showpony advertising busted their humps anyways to make these snazzy Star Wars and Star Trek-inspired concert posters. One look at these and I'm sure you'll overdose on nostalgia to the point where you have to get tickets to see your favorite tunes performed by a live orchestra.

The 'Space Classics' concert will take place at the Entertainment Centre Theatre, where the Adelaide Symphony Orchestra will blow people's minds with John Williams classics.

Implications - Consumers are drawn to advertising that references pop culture because consumers feel validated when they understand the allusion. Companies looking to add an extra layer of cognitive engagement to their advertising may consider incorporating pop culture references.
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