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21 Fun Animal Adoption Campaigns

From Single Feline Dating Sites to Puppy-Injected Selfies

— April 9, 2014 — Marketing
To get people excited about animal adoption, these ads, campaigns and photos turn pleas for people to adopt into fun songs, dances, or funny online interactions.

Pets like Maru, Grumpy Cat, Doge and Tuna the dog have a conquered quite a bit of the Internet—as well as many people’s hearts—just with their very distinct personalities. Some of these campaigns play off of this idea too, like a meme-inspired campaign by the American Society for the Prevention of Cruelty to Animals (ASPCA) that depicts a flying "hovercat."

One of the best examples of an unusual, but effective way to get people to see themselves with an adopted pet was the "muttbombing" campaign by Dallas Pets Alive! that had puppies photobomb selfies taken by random users on Instagram.
5.5
Score
Popularity
Activity
Freshness
20
Paw-Friendly Networking Sites
Paw-Friendly Networking Sites
'MySocialPetwork' Gives Your Pet a Chance to Connect with Others
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19
Pet Adoption Sitcom Parodies
Pet Adoption Sitcom Parodies
The Fresh Pup of Bel Air is a Fun Way to Increase Adoption Awareness
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18
Foxy Feline Adoption Videos
Foxy Feline Adoption Videos
Cosmopolitan Promotes Pet Adoption with a 'Cats + Abs' Music video
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17
Flying Feline Campaigns
Flying Feline Campaigns
The ASPCA 'Hovercat' Ad Makes the Most of Cat Memes
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16
Social Animal Adoption Campaigns
Social Animal Adoption Campaigns
Famous Animals on Instagram Help to Promote Pet Adoptions
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15
Kitten Delivery Services
Kitten Delivery Services
Celebrate National Cat Day by Ordering a Kitten Through Uber
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14
Precious Pet Adoptions
Precious Pet Adoptions
The Shopping Total Ad Campaign Shows That Adopting Changes Lives
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13
Pooch-Saving Health Drinks
Pooch-Saving Health Drinks
The ‘KOMBUCHADOG’ Drink Helps Rescue Dogs Find Homes
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12
Human Canine Pairings
Human Canine Pairings
The Doggelganger Site Finds Your Perfect Dog
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11
Online Chat-Inspired Adoption
Online Chat-Inspired Adoption
The Catroulette Site Sifts Through Felines Who Need Homes
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10
Treasure-Hunting Hound Campaigns
Treasure-Hunting Hound Campaigns
These Sao Paulo City Hall Ads Encourage Adoption
<
9
Adorable Feline Adoption Sites
Adorable Feline Adoption Sites
Follow the Lives of Cute Cats with the Itty Bitty Kitty Committee
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8
Adopted Animal Photography
Adopted Animal Photography
Photographer Theron Humphrey is Behind These Why We Rescue Photos
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7
Personality-Priding Pet Advertisements
Personality-Priding Pet Advertisements
This SPCA Adoption Ad Puts Personality Over Pedigree
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6
Perplexed Pet PSAs
Perplexed Pet PSAs
Shelter Pet Project Ads by Draftfcb Adorably Promotes Adoption
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5
Iconic Pet Character Ads
Iconic Pet Character Ads
The HKAAC Animal Adoption Centre Campaign Encourages Experiences
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4
Conversing Kitten Campaigns
Conversing Kitten Campaigns
MAKE's Talking Kitten Commercial Will Have You Adopting Furry Friends
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3
Adorable Canine Adoption Photography
Adorable Canine Adoption Photography
These Captures by Jessica Trinh are Absolutely Astonishing
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2
Canine Custom Campaigns
Canine Custom Campaigns
These Date-a-Dog Ads Invite Aspiring Puppy Owners to Adopt
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1
Puppy-Injected Selfies
Puppy-Injected Selfies
This Dallas Pets Alive! Campaign Has Dogs Interrupt Selfies on Instagram
<