Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This SPCA Adoption Ad Puts Personality Over Pedigree

 - Jan 13, 2014
References: inspirefirst & beautifuldecay
Jaime Toh has designed a clever SPCA adoption advertisement that is sure to tug at your heart strings. The campaign cautions potential new pet owners against scouting for a specific breed, instead urging them to consider adoption. The images feature the SPCA pets shedding their "costume," which is meant to represent a purebred animal. The SPCA animal underneath the costume is slightly more disheveled than it's purebred counterpart, which is where the ads tagline comes into play, reading, "Don't put pedigree above personality."

Though slightly morbid, these advertisements are certainly powerful. If you're considering adding a furry member to your family, Toh's ads will leave a lingering impact.

Visually shedding the outer skins speaks volumes: when it comes to owning a pet, personality should prevail over looks.