Adidas Originals FIVE-TWO 3 Commercial with RIP Slyme & DJ Fumiya
Christina Butty — July 23, 2009 — Marketing
References: colorfarm.jp & hypebeast
To hype up their Originals FIVE-TWO 3, Adidas Originals Japan collaborated with Hip-Hop group RIP Slyme to create a music video featuring Adidas products.
This Adidas Originals FIVE-TWO 3 commercial is a remix of the ‘Good Day’ track by DJ Fumiya. While the track itself is fun and upbeat, the visual imagery is loaded with Adidas sportswear products, including a woman with an Adidas logo for a head.
It has long been known that traditional marketing no longer gets the results that it used to, forcing companies to think outside the proverbial box. The Adidas Originals FIVE-TWO 3 commercial is a stealthy hybrid of commercial and music video.
This Adidas Originals FIVE-TWO 3 commercial is a remix of the ‘Good Day’ track by DJ Fumiya. While the track itself is fun and upbeat, the visual imagery is loaded with Adidas sportswear products, including a woman with an Adidas logo for a head.
It has long been known that traditional marketing no longer gets the results that it used to, forcing companies to think outside the proverbial box. The Adidas Originals FIVE-TWO 3 commercial is a stealthy hybrid of commercial and music video.
Trend Themes
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Hybrid Marketing — The Adidas Originals FIVE-TWO 3 commercial combines elements of commercial and music video to create a unique marketing approach.
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Collaborative Promotions — The collaboration between Adidas Originals Japan and RIP Slyme showcases the trend of brands partnering with artists to create promotional content.
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Visual Storytelling — The visual imagery in the Adidas Originals FIVE-TWO 3 commercial emphasizes the power of storytelling through visuals in marketing campaigns.
Industry Implications
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Fashion — The Adidas Originals FIVE-TWO 3 commercial highlights the creative opportunities for fashion brands to use music videos for promotional purposes.
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Music — The collaboration between Adidas Originals Japan and RIP Slyme demonstrates how musicians can expand their reach and exposure through brand partnerships.
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Advertising — The hybrid nature of the Adidas Originals FIVE-TWO 3 commercial suggests new possibilities for advertising agencies to create innovative campaigns that blur the lines between commercials and music videos.
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