The Magic Sound & Music Campaign Breaks Down Noisy Scenes

 - Jan 17, 2013
References: yr & ibelieveinadv
The Magic Sound & Music Audio Studio ad campaign centers around three very intense situations. From a monster truck show to a polar bear dive, it effectively breaks down the scene to hone in on each of their different 'audio tracks.' Life can be considered one big sound system with various noises and this studio has mastered replicating them to produce great sound and music.

Conceived and executed by the Young & Rubicam ad agency branch based in Quito, Ecuador, the Magic Sound & Music Audio Studio ad campaign comes in two parts. Next to the exciting images is an infographic-like image of audio synthesizers showing all of the sounds taking place. Art directed by Marco Salvador with creative direction by Alejandro Peré, the print ads were illustrated by Miguel Bencomo.