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28 Cleverly Hidden Ads

From Water-Based Graffiti Ads to Cleverly Concealed Campaigns

— May 16, 2014 — Marketing
While loud billboards, posters, shop windows and flyers are screaming for your attention, there are some advertisers that are taking a subtler approach to marketing with hidden ads.

Although some of these advertisements are placed in fairly noticeable locations, as typical ads would be, these kind of hidden ads are extremely subtle, conceal themselves, change locations or fade over time. A few of these elusive ads also play on location-specific factors like weather, or require some kind of interaction before they fully reveal themselves.

With this kind of approach to advertising, the aim seems to be about capturing the attention of a very specific audience that is most likely to be on the look out already, versus the eyes of everyone.
5.8
Score
Popularity
Activity
Freshness
28
Sneaky Free Speech Campaigns
Sneaky Free Speech Campaigns
For World Press Freedom Day, HUMO Snuck Uncensored Words into China
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27
Stamped Child-Finding Posters
Stamped Child-Finding Posters
A Poster Made from 1,000 Stamps Helps to Find Missing Kids in Canada
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26
Concealed Trainer Fitness Challenges
Concealed Trainer Fitness Challenges
ASICS' 'Next Epic Challenge' Presents a Hidden Challenge
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25
Camouflaged Skateboard Ramps
Camouflaged Skateboard Ramps
These Nomad Skateboards Ramps Are Nearly Invisible in the City
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24
Multi-Faceted Violence Ads
Multi-Faceted Violence Ads
This ANAR Campaign Shows a Different Message to Kids and Adults
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23
Bird Seed Billboards
Bird Seed Billboards
Nouvelle Soft's Toilet Paper Advertisement Has Nature Say Thanks
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22
Disappearing Act Car Campaigns
Disappearing Act Car Campaigns
A Vanishing Auto in the Volkswagen Golf GTI 'Time Machine' Ad
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21
Augmented Reality Bus Ads
Augmented Reality Bus Ads
The Pepsi MAX Ad Creates Shocking Scenes for People Waiting for Buses
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20
Sneaky Tweet-Revealed Ads
Sneaky Tweet-Revealed Ads
These Ads for the Isabel Marant H&M Collection Cleverly Use Twitter
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19
Couples Only Vending Machines
Couples Only Vending Machines
Coke's Invisible Vending Machine Doesn't Reveal Itself for Singles
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18
Hidden Front-Row Ads
Hidden Front-Row Ads
The UFL 'Closer to the Action' Campaign Will Snag You the Best Seat
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17
Invisible Children Ads
Invisible Children Ads
The Ponteio Lar Shopping Campaign Asks for Warm Clothes Donations
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16
People-Blending Beverage Ads
People-Blending Beverage Ads
Sprite 'Camo' Campaign Encourages You to Express Yourself
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15
Road-Covered Vehicle Ads
Road-Covered Vehicle Ads
The Volkswagen Side Assist Campaign Shows What is Hidden
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14
Cleverly Concealed Campaigns
Cleverly Concealed Campaigns
The 'ACCEM' Political Ads are Both Powerful and Informative
<
13
Illusory Beach Beverage Ads
Illusory Beach Beverage Ads
This Minimal Coke Ad Hides the Coca-Cola Swoosh Between Two Ladies
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12
Fading Youth Ads
Fading Youth Ads
The Prince's Trust Campaign Helps Young Adults Get Jobs and Training
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11
Weather-Activated Advertisements
Weather-Activated Advertisements
These Ads for Stella Artois Cidre Only Appear in Warmer Weather
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10
Concealed Cruising Cars
Concealed Cruising Cars
The Invisible Mercedes Plays Tricks with One's Eyes
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9
Colorfully Hidden Product Ads
Colorfully Hidden Product Ads
IKEA'a Products Are Almost Invisible in the 'Choose Color' Ads
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8
Scratch-Off Advertisements
Scratch-Off Advertisements
These Ads Promote an Exhibit at the Museum of Contemporary Art Chicago
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7
Heat-Triggered Paint Illustrations
Heat-Triggered Paint Illustrations
This Racing Red Bull Helmet Features a New Heat-Triggered Paint
<
6
Hidden Animal Ads
Hidden Animal Ads
The Johannesburg Zoo Campaign is Cleverly Camouflaged
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5
Invisible Kid Ads
Invisible Kid Ads
The SOS Children's Villages Campaign Brings Light to a Sad Situation
<
4
Water-Based Graffiti Ads
Water-Based Graffiti Ads
These Commercial Graffiti Footprints Leave Their Mark but Not a Mess
<
3
Hidden Message Travel Ads
Hidden Message Travel Ads
Expedia Vacations Hides Greetings in Luggage Tags for Newest Print Ads
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2
Ingenious Interactive Ads
Ingenious Interactive Ads
These Interactive Ads for French Railways Encourage People to Travel
<
1
Interactive Fairy Tale Windows
Interactive Fairy Tale Windows
Galeries Lafayette's Holiday Window Display Retells a Classic Story
<