Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Volkswagen Side Assist Campaign Shows What is Hidden

 - Jan 15, 2013
References: almapbbdo.br & ibelieveinadv
The Volkswagen Side Assist campaign shows that sometimes a driver can feel like the road is pulling up the blinds when it comes to their safety. In this case, however, a driver and motorcyclist are riding completely in the dark as the road has covered them and their car entirely. That doesn't have to be the case with Side Assist.

Conceived and executed by AlmapBBDO, an ad agency based in São Paulo, Brasil, the Volkswagen Side Assist campaign reads simply, 'See what is hidden.' Promoting safe driving, the ad campaign was art directed by Suzana Taleb Haddad with creative direction by Marcos Medeiros, Andre Kassu and Renato Simões. It was creatively shot by photographer Marcus Hausser.