Road-Covered Vehicle Ads

The Volkswagen Side Assist campaign shows that sometimes a driver can feel like the road is pulling up the blinds when it comes to their safety. In this case, however, a driver and motorcyclist are riding completely in the dark as the road has covered them and their car entirely. That doesn't have to be the case with Side Assist.

Conceived and executed by AlmapBBDO, an ad agency based in São Paulo, Brasil, the Volkswagen Side Assist campaign reads simply, 'See what is hidden.' Promoting safe driving, the ad campaign was art directed by Suzana Taleb Haddad with creative direction by Marcos Medeiros, Andre Kassu and Renato Simões. It was creatively shot by photographer Marcus Hausser.