The Prince's Trust campaign brings to light a very important issue: The dire circumstances many youth are currently experiencing in today's struggling economy. Thankfully, the ad campaign provides as much help as it does insight. It promotes the Prince's Trust's job-finding and training services while also asking for donations to keep the nonprofit organization thriving so that they can continue to help the world's fading youth.
Conceived and executed by London-based ad agency CHI and Partners, the Prince's Trust campaign states, "Thousand of young people risk becoming part of a lost generation." It illustrates this fact by showing young adults becoming invisible.
The Prince's Trust campaign was art directed by Tom Skinner with photography by Sam Hicks.