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15 Hispanic Marketing Innovations

From Cross-Cultural Beer Campaigns to Latino Automotive Branding

— January 21, 2015 — Marketing
These Hispanic marketing innovations range from cross-cultural beer campaigns to Latino automotive branding that relies on bold visuals and multi-lingual captions. When appealing to the Hispanic market, many of America's most celebrates brands face obstacles when connecting to the demographic.

Making up a large segment of the American retail market, Hispanic consumers are likely to gravitate towards themes based on ethnic subcultures, sports and clever humor. Some standouts from this list include the Mala Suerte ad by Allstate Insurance. The hilarious ad introduces viewers to a mascot who is bad luck personified. This commercial reminds consumers that Allstate is there to guide their customer through unlucky situations that are an inevitable part of life.

Other winning examples include retail store marketing that puts focus on World Cup soccer tournaments or beverage branding that crosses cultural bridges.
3.7
Score
Popularity
Activity
Freshness
23
Latino-Centric Car Campaigns
Latino-Centric Car Campaigns
The 'My Mitsubishi' Campaign Encourages Individuality Among Hispanics
<
22
Hispanic-Targeting Mobile Ads
Hispanic-Targeting Mobile Ads
This Sprint Ad Features the Company's Spanish-Speaking CEO
<
21
Untranslatable Spanish Ads
Untranslatable Spanish Ads
Target's 'Sin Traduccion' Ad Highlights Uniquely Spanish Moments
<
20
Lemon Cola Beverages
Lemon Cola Beverages
Pepsi Limon Caters to Hispanic Soda Consumers
<
19
Silly Endorsement Ads
Silly Endorsement Ads
This Hispanic Crest Commercial Pokes Fun at Profession-Based Promos
<
18
Targeted Webisode Ads
Targeted Webisode Ads
The Kmart Spanish Web Series Appeals to a Hispanic Consumer Base
<
17
Celebrated Latino Collaborations
Celebrated Latino Collaborations
High-Profile Names Lend Authenticity to Hispanic Marketing
<
16
Cook-Encouraging Campaigns
Cook-Encouraging Campaigns
Nestle La Lechera and Pati Jinich Inspire Latina Moms to Create Recipes
<
15
Mayhem-Causing Insurance Mascots
Mayhem-Causing Insurance Mascots
Allstate Targets a Hispanic Market with Mala Suerte
<
14
Stereotype-Busting Auto Ads
Stereotype-Busting Auto Ads
This Honda Car Ad Makes Fun of Typical Ads for Hispanic Millennials
<
13
Latino Automotive Marketing
Latino Automotive Marketing
The Toyota Total Strategy Amps Up Marketing to Hispanics
<
12
Passionate Clothing Commercials
Passionate Clothing Commercials
This JCPenney Ad Highlights Women as Enthusiastic World Cup Fans
<
11
Cultural Chain Store Marketing
Cultural Chain Store Marketing
Wal-Mart Draws in the Hispanic Market with Univision Communications
<
10
Latino Movie Snacks
Latino Movie Snacks
AMC Dine-In Theaters Expand Offerings with Tacos and Margaritas Nationwide
<
9
Latina-Targeted Webisodes
Latina-Targeted Webisodes
Old Navy 'Stolen Styles' is a Telenova Geared at Hispanic Women
<
8
Cross-Cultural Beer Campaigns
Cross-Cultural Beer Campaigns
An English-Spanish Corona Commercial Communicates Across Continents
<
7
Sporty Soccer Beer Cans
Sporty Soccer Beer Cans
Cruzcampo's World Cup Beer Cans Honor the Spanish National Football Team
<
6
Swirling Blender Ads
Swirling Blender Ads
The La Curacao Campaign Showcases the Appliance's Artistic Abilities
<
5
Classic Hispanic Editorials
Classic Hispanic Editorials
The Union Los Angeles Features a Local Cuban Restaurant
<
4
Hispanic Fast Food Campaigns
Hispanic Fast Food Campaigns
The McDonald's Jalapeno Double Ad Understands the Target Market
<
3
Prescriptive Produce Packaging
Prescriptive Produce Packaging
Nature's Pharmacy is a Branding Concept for Fruits and Veggies
<
2
Mexican-Inspired Art Toys
Mexican-Inspired Art Toys
The Mexaheads Branding and Packaging Identity is Stunning
<
1
Eye-Opening Spanglish Commercials
Eye-Opening Spanglish Commercials
The AT&T Mobile Movement Campaign Targets Young Latinos
<