This hilarious Hispanic Crest commercial by ad agency Conill reaches out to the Latino demographic, one the brand had trouble connecting with in an authentic way.
Part of a larger series, the Hispanic campaign from Procter & Gamble's Crest brand features a variety of professionals recommending the product who are not exactly dentists. While this one features a butcher, other characters in the playful series include a painter. The Crest commercial is considerably meta, based on its ironic references to the nature of industry-based referrals for products. The clever series is one of many for Procter & Gamble brands by Conill.
Conill Advertising is Saatchi & Saatchi's U.S. Hispanic agency that won a Cannes Lion for its 'Mas Que un Auto' ('More Than a Car') campaign for Toyota in 2015.
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