This new Sprint ad is unique in that it doesn't hire actors, but features the company's actual CEO speaking directly to the camera. The reason behind this unconventional approach? Sprint's CEO Marcelo Claure is a native Bolivian who speaks Spanish, and Sprint happens to be looking to target the Hispanic market.
The ad features Claure speaking in Spanish about Spint's value proposition, as he highlights "Sprint's commitment to offering more mobile for the money with 'the best value in wireless'." He goes on to say that "communication is easy, but cellular companies make everything complicated. We're changing that."
The Sprint ad ad debuted at the Latin Grammy Awards before being aired on major Hispanic TV networks. The ad unabashedly targets the Hispanic market, while its CEO does a good job connecting with said demographic.
Why This Trend Is Growing
- Hispanic-targeting Mobile Ads
- Disruptive Innovation Opportunity: Explore personalized mobile ads in different languages to target specific ethnic markets.
- Direct CEO Advertising
- Disruptive Innovation Opportunity: Utilize CEOs as brand ambassadors to create a more authentic and relatable connection with consumers.
- Cultural Advertising Representation
- Disruptive Innovation Opportunity: Embrace diverse cultural representation in advertising to effectively reach specific target markets.
Industries Being Reshaped
- Mobile Advertising
- Disruptive Innovation Opportunity: Develop innovative advertising strategies and tools for targeting specific ethnic markets through mobile platforms.
- Telecommunications
- Disruptive Innovation Opportunity: Explore new ways to connect with consumers through direct CEO advertising to enhance brand messaging and engagement.
- Television Networks
- Disruptive Innovation Opportunity: Provide targeted advertising opportunities to brands by partnering with networks that cater to specific ethnic markets.
