This new Sprint ad is unique in that it doesn't hire actors, but features the company's actual CEO speaking directly to the camera. The reason behind this unconventional approach? Sprint's CEO Marcelo Claure is a native Bolivian who speaks Spanish, and Sprint happens to be looking to target the Hispanic market.
The ad features Claure speaking in Spanish about Spint's value proposition, as he highlights "Sprint's commitment to offering more mobile for the money with 'the best value in wireless'." He goes on to say that "communication is easy, but cellular companies make everything complicated. We're changing that."
The Sprint ad ad debuted at the Latin Grammy Awards before being aired on major Hispanic TV networks. The ad unabashedly targets the Hispanic market, while its CEO does a good job connecting with said demographic.