Paysend, a global digital money transfer platform recently launch of a new advertising campaign, targeting the Hispanic community in the United States -- the world's largest money transfer corridor to Latin America. Paysend aims to revolutionize the way families send financial support across borders and is promoting its service through a comprehensive campaign that features Spanish language TV commercials, program sponsorships, radio ads, podcast sponsorships, and extensive digital content.
Paysend's Chief Marketing Officer, Rupert Bedell, anticipates the campaign will create a competitive alternative in the U.S. market and emphasize the joy of sending money to loved ones. Paysend's fee-free money transfers to Latin America undercut competitors in a market where fees typically range from $3 to $10. With increased Spanish-language search investments, Paysend is committed to providing a fast, low-cost, and safe money transfer solution for the Hispanic community in the United States.
Image Credit: Paysend
What's Driving This Trend
- Digital Money Transfer
- Paysend aims to revolutionize the way families send financial support across borders by offering fee-free money transfers to Latin America.
- Hispanic Targeted Advertising
- Paysend's comprehensive ad campaign targeting the Hispanic community in the US highlights the joy of sending money to loved ones.
- Increased Spanish-language Search Investments
- By investing more in Spanish-language search, Paysend is committed to providing a fast, low-cost, and safe money transfer solution for the Hispanic community in the United States.
Who This Affects Most
- Financial Services
- Paysend's digital money transfer platform disrupts the traditional financial services industry by offering fee-free transfers to Latin America.
- Advertising
- Paysend's targeted ad campaign aims to disrupt the advertising industry by emphasizing the joy of sending money to loved ones.
- Technology
- Paysend's increased investment in Spanish-language search disrupts the technology industry by providing a specialized money transfer solution for the Hispanic community.
