AMC Dine-In Theatres across the United States has expanded its food options to have a more diversified menu. Aiming to draw in more Latino moviegoers, the cinema company is now offering fajitas, chicken wraps, tacos, dishes spiced with chipotle peppers and specialty cocktails including margaritas. Although overpriced popcorn and pop is part of the movie-going experience, AMC Dine-In Theatres recognize the importance Hispanics place on their own culture and food.
AMC spokesman Ryan Noonan says, "Our dine-in theaters, while not specifically targeting a certain demo, have a seasonal menu that would line up closer to a Hispanic moviegoing population in terms of food." This is a clever way of not singling any one culture out more than another.
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