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Latino Movie Snacks

AMC Dine-In Theaters Expand Offerings with Tacos and Margaritas Nationwide

— February 9, 2015 — Lifestyle
AMC Dine-In Theatres across the United States has expanded its food options to have a more diversified menu. Aiming to draw in more Latino moviegoers, the cinema company is now offering fajitas, chicken wraps, tacos, dishes spiced with chipotle peppers and specialty cocktails including margaritas. Although overpriced popcorn and pop is part of the movie-going experience, AMC Dine-In Theatres recognize the importance Hispanics place on their own culture and food.

AMC spokesman Ryan Noonan says, “Our dine-in theaters, while not specifically targeting a certain demo, have a seasonal menu that would line up closer to a Hispanic moviegoing population in terms of food.” This is a clever way of not singling any one culture out more than another.
Trend Themes
1. Diversified Menu Offerings - Expanding food options to cater to diverse cultural preferences presents a disruptive innovation opportunity for theaters to attract a wider range of moviegoers.
2. Cultural Relevance in Food Offerings - Recognizing the importance of cultural identity and offering dishes that cater to specific demographics opens up opportunities for theaters to engage and connect with different communities.
3. Inclusive Culinary Experience - Creating a more inclusive movie-watching experience by offering a variety of food options, including specialty cocktails, allows theaters to enhance customer satisfaction and attract a diverse range of audiences.
Industry Implications
1. Movie Theaters - By diversifying their food menu to align with cultural preferences, movie theaters can disrupt the industry by providing unique culinary experiences for moviegoers.
2. Food and Beverage - The expansion of food options in theaters presents a disruptive innovation opportunity for the food and beverage industry to collaborate with cinemas and create customized menu offerings.
3. Hospitality and Entertainment - The inclusion of specialty cocktails and culturally relevant dishes in movie theaters presents a disruptive innovation opportunity for the hospitality and entertainment industry to reimagine the cinematic experience and cater to diverse consumer demands.
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