The My Mitsubishi campaign is an intelligent and creative effort by Mitsubishi Motors North America -- and its advertising agency Grupo Gallegos -- to target the booming Latino population.
The ad's creative revolves around the fact that many Latinos grow up in a large network of family and friends who want to be involved and help with every decision. But while their intentions may be good, the My Mitsubishi ad aims to encourage car buyers to find their own path by selecting their own car based on their personal needs and preferences.
The campaign makes smart use of the 'Mi' in 'Mitsubishi', which is the Spanish for "my". This allows for a memorable campaign that encourages Hispanic car buyers to embrace their individuality and select their own Mitsubishi.