Last year, the Missing Kids Stamps initiative was launched in Canada, letting people use a small photo space on a postage stamp to aid in the search for missing kids.
Recently, to show the potential these stamps have, the Missing Children’s Network continued its work with the Toronto-based Lowe Roche agency and developed a very unique poster. A large poster was created with the use of 1,000 real and usable Missing Kids Stamps and people were encouraged to grab one. Over time, as the thousands of stamps dwindled in numbers, the face of a child was revealed. Just as the poster both states and represents, "the more we use Missing Kids Stamps, the easier it is to spot a child."
A Poster Made from 1,000 Stamps Helps to Find Missing Kids in Canada
Laura McQuarrie — April 25, 2014 — Marketing
References: missingkidsstamps & creativecriminals