ASICS set up the 'Next Epic Challenge,' a stunt which motivated people to keep fit. A huge Trojan Horse was wheeled into a park, causing confusion and lots of strange stares. When someone ventured close enough to the out-of-place object, people soon found out that there was a personal trainer inside.
The trainer would then ask people to complete a series of challenges like doing a set of push ups, lifting themselves up on Olympic rings and doing pull ups. After successfully competing enough reps, the horse would release a prize.
The Next Epic Challenge was a great way for this shoe and sportswear manufacturer to promote its products, attract potential customers and give people a good workout in the process.