ASICS set up the 'Next Epic Challenge,' a stunt which motivated people to keep fit. A huge Trojan Horse was wheeled into a park, causing confusion and lots of strange stares. When someone ventured close enough to the out-of-place object, people soon found out that there was a personal trainer inside.
The trainer would then ask people to complete a series of challenges like doing a set of push ups, lifting themselves up on Olympic rings and doing pull ups. After successfully competing enough reps, the horse would release a prize.
The Next Epic Challenge was a great way for this shoe and sportswear manufacturer to promote its products, attract potential customers and give people a good workout in the process.
What Makes This Trend Stand Out
- Interactive Fitness
- Companies can create engaging fitness experiences like ASICS' Next Epic Challenge, which combines interactive installations, physical challenges, and rewards.
- Experiential Marketing
- Event-driven experiences like the Next Epic Challenge can be used as powerful marketing tools that draw people in and help them connect with a brand in a unique way.
- Gamification
- Gamification techniques like offering rewards can motivate people to complete fitness challenges and can be used to drive engagement and improve brand loyalty.
Sectors Adopting This
- Sportswear
- Companies in the sportswear industry can create innovative marketing campaigns like ASICS' Next Epic Challenge to showcase their products and promote an active lifestyle.
- Fitness Centers
- Fitness centers and personal trainers can leverage interactive installations like a Trojan Horse to create immersive fitness experiences that keep people engaged and motivated.
- Event Planning
- Companies in event planning can partner with fitness brands to create unique and engaging experiential activations, like the Next Epic Challenge, that attract audiences and create memorable brand experiences.
