Stella Artois Cidre teamed up with Liveposter an Posterscope to create advertisements with built-in weather sensors that appear only on hot days to suggest a cool drink.
When the temperature reads as two degrees above national average temperatures, these advertisements show up. In locations where the weather is cooler or raining, these advertisements do not appear. Instead of plastering advertisements throughout the city, these posters more closely reflect what consumers are feeling at a given moment, and suggest a product that could help to relieve some of the discomfort they are feeling.
These spontaneously appearing posters are a clever way to coerce consumers into impulsively buying Stella Artois Cidre when they could use a cool drink most.
Key Themes Behind This Trend
- Weather-activated Advertisements
- This trend highlights the potential for personalized and contextually relevant advertising based on weather conditions.
- Location-based Advertising
- This trend indicates the opportunity to target consumers in specific locations with tailored advertisements.
- Real-time Marketing
- This trend showcases the power of dynamically adapting advertisements based on real-time data and consumer needs.
Where This Applies
- Beverage
- This industry can explore weather-triggered advertising to engage consumers with refreshing drinks during hot weather.
- Advertising
- This industry can leverage weather sensors to create targeted and contextually relevant advertisements for brands.
- Outdoor Advertising
- This industry can incorporate weather sensors into outdoor ads to enhance their effectiveness and impact.
