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36 Summer Marketing Campaigns

From Sun-Activated Coupons to Flip Flop Vending Machines

— August 31, 2014 — Marketing
These summer marketing campaigns use the heat in their favor, playing up refreshment and cool summer activities like going to the beach. These marketing campaigns take many forms, including physical products, apps, interactive advertisements and experiences. However, one thing that most of them have in common is that they were launched outside, since the majority of people want to make the most of the good weather while it's around.

While some of these ads are directly powered or influenced by the sun, others offer a way for people to beat the heat. Some of the best examples of this include Coca-Cola bottles that were sculpted from solid ice and given out at the beach, or Lipton's bus stop ad that lightly mists sweaty people as they go by.
5.3
Score
Popularity
Activity
Freshness
36
Automated Volleyball Machines
Automated Volleyball Machines
ASCIS' 'Kerri Machine' Plays Just Like Kerri Walsh Jennings
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35
Summer Gear Giveaway Ads
Summer Gear Giveaway Ads
Lemon & Paeroa's Summer Sign Ads Gave Away Flip Flops and Towels
<
34
Sun-Made Soccer Fields
Sun-Made Soccer Fields
Cancerfonden's Play in the Shade Campaign Features a Uniquely Shaded Field
<
33
Underwater Selfie Campaigns
Underwater Selfie Campaigns
Spontaneous #Underwaterselfies Show the Galaxy S5 Waterproof Features
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32
Sun-Powering Promotions
Sun-Powering Promotions
Nivea Releases Advertisements with Solar Chargers Built Into Them
<
31
Off-Season Donation Campaigns
Off-Season Donation Campaigns
Salvation Army's Charity Donation Campaign Thinks Winter in Summer
<
30
Event-Attending Robotic Avatars
Event-Attending Robotic Avatars
This Robot Lets Teens Virtually Go to Coca-Cola Summer Love 2013
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29
Ice Sculpted Pop Packaging
Ice Sculpted Pop Packaging
This Campaign Offers a Literal Way to Enjoy an Ice Cold Coca-Cola
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28
Virtual Seashell Ads
Virtual Seashell Ads
TONI&GUY;'s Sea Salt Hair Spray Ad Lets You Hear the Beach Through Your Phone
<
27
Man-Made Sunrise Commercials
Man-Made Sunrise Commercials
Heineken Brings the Sun to Singapore at the Annual Zoukout Festival
<
26
Wearable Magazine Promotions
Wearable Magazine Promotions
The Nivea 'Sun Band' Magazine Ad Pops Out into a Bracelet
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25
Confined Outdoor Ads
Confined Outdoor Ads
Outside Magazine's Ads Urge People to Escape Underground Mazes & Go Outside
<
24
Sand Angel Installations
Sand Angel Installations
The Lifesaving Society's Beach Art Piece Raises Awareness on Drowning
<
23
Interactive Melting Advertisements
Interactive Melting Advertisements
Virtually Cooling McDonald's Ice Cream Ad Promises a Treat
<
22
Sizzling Summertime Campaigns
Sizzling Summertime Campaigns
The Dolce & Gabbana Time Campaign Will Leave You Dreaming
<
21
Vertical Blind Billboards
Vertical Blind Billboards
McDonald's Bus Shelter Billboard Keeps People Cool with Shaded Blinds
<
20
Refreshing Drink Ads
Refreshing Drink Ads
Lipton's Interactive Bus Stop Ad Helps People Cool Off in the Summer
<
19
Photographic Straw Campaigns
Photographic Straw Campaigns
Coffee Bean & Tea Leaf's Instagram Advertising Campaign Uses Straws
<
18
Blown-Up Soda Fountain Stunts
Blown-Up Soda Fountain Stunts
The Sprite 'Refresh Your Ideas' Drink Dispenser Spread Brand Awarnes
<
17
Contactless Payment Saddles
Contactless Payment Saddles
People Can Use Contactless Payments for Donkey Rides at this UK Beach
<
16
Traveling Hair Removal Promos
Traveling Hair Removal Promos
The 'EWC Jitney Bum Bus' Offers Beach Goers Complimentary Waxing
<
15
Educational Sunscreen Packaging
Educational Sunscreen Packaging
Neutrogena Cloudscreen Teaches UV Rays not Sun Rays are Harmful
<
14
Dance-Rewarding Vending Machines
Dance-Rewarding Vending Machines
Seventeen's Ice Cream Vending Machine Initiates a Dance Off
<
13
Solar-Powered Print Ads
Solar-Powered Print Ads
Nivea Magazine Ad Charges Your Smartphone and Devices Via the Sun
<
12
Metropolitan Sand Castles
Metropolitan Sand Castles
The Matt Long Giant Sand Castles Found Their Way to New York City
<
11
Weather-Activated Advertisements
Weather-Activated Advertisements
These Ads for Stella Artois Cidre Only Appear in Warmer Weather
<
10
Illusory Beach Beverage Ads
Illusory Beach Beverage Ads
This Minimal Coke Ad Hides the Coca-Cola Swoosh Between Two Ladies
<
9
Sandy Composer Portraits
Sandy Composer Portraits
A Beachy Schubert Announces the 2014 East Neuk Classical Music Festival
<
8
Sun-Activated Coupons
Sun-Activated Coupons
Zealios Skin Care's Unique Coupon Only Appears in the Sun
<
7
Automotive Beach Chairs
Automotive Beach Chairs
Holiday Autos' Ultimate Deck Chair Takes the Shape of a Car
<
6
Solar-Activated Billboards
Solar-Activated Billboards
Nivea Sunscreen Advertisement Can Only be Seen With Sunlight
<
5
Heat-Banishing Promotional Branding
Heat-Banishing Promotional Branding
The ‘Make It Pop’ Promotional Campaign is Smart
<
4
Beach Sandal Vending Machines
Beach Sandal Vending Machines
The Havaianas Flip Flop Machine is Ideal for Aquatic Settings
<
3
Food-Inspired Fashion Shops
Food-Inspired Fashion Shops
Anya Hindmarch's Fashion Pop Up Presents Luxury Goods Like Groceries
<
2
Flip Flop Vending Machines
Flip Flop Vending Machines
Old Navy's Shoe Vending Machine Trades Tweets for Flip Flops
<
1
Terrifying Online Drowning Simulators
Terrifying Online Drowning Simulators
Sortie En Mer Promotes the Use of Lifejackets Through Fear
<