Sometimes at parties, the drinking can outweigh the fun but at the Zoukout festival in Singapore, dancing took center stage. Heineken wanted to bring the dancing back to the party and it brought its own incentive.
The Zoukout festival in Singapore rarely sees the sun due to the beach's location. Heineken decided to bring the sun and the fun by creating an artificial sun that was built to rise up in the sky after being powered by the party-goers' dancing. Essentially, the goal was to get the guests to put their drinks down (for a bit at least) and break it down on the dance floor.
The stunt worked as the dance steps were calculated by a reactive floor and they received over 430,000 steps. As Heineken says it, "The Sunrise belongs to moderate drinkers."
Man-Made Sunrise Commercials
More Stats +/-
Triangular Light Sculptures
Iconic Museum Gingerbread Structures
Aquatic Upcycled Phone Booths
Competition-Based Light Installations
Bizarre Art-Projecting Cats
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.