Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,934 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,934 cutting edge ideas.

Heat-Banishing Promotional Branding

The ‘Make It Pop’ Promotional Campaign is Smart

— February 11, 2014 — Lifestyle
When it’s hot and humid, nothing feels better than an ice-cold popsicle; taking advantage of that, design firm Farm Design created fresh promotional campaign Make It Pop to impress their clients.

Reminiscent of hot summers and long fun days on the beach or pavilion, the simple yet vibrantly hued packaging used for the promotional campaign makes these delicious popsicles pop.

“We created a fun and delicious promotional piece to keep our clients cool during the scorching California heat. We were trying to think of something that our clients would eat up that uniquely captures the essence of the summer season,” says the design team at Farm House.

Using bold contemporary graphics and fun copy on a cooler designed to hold the popsicles (which are wrapped in infographic flavor labels,) the Make It Pop campaign is a genius way to keep clients thinking of you during the slower summer months.
Trend Themes
1. Summer-themed Promotional Campaigns - Designing and offering promotional campaigns tailored towards summer is a way to leave an impact on clients, particularly during the summer months.
2. Unique Packaging Designs for Promotional Gifts - Creating particularly unique and stand-out packaging designs for promotional products is a way to make them more memorable and effective in leaving an impact on clients.
3. Fun and Creative Infographic Marketing - Infographic marketing that is fun and creative can make products more appealing to clients, especially when it comes packaged with other promotional items.
Industry Implications
1. Advertising & Marketing - This industry can leverage summer-themed promotions, offering event and seasonal campaigns as well as unique packaging designs for promotional products.
2. Food & Beverage - This industry could leverage creative infographic marketing to increase sales, especially during the summer months when customers are more likely to be looking for refreshing items.
3. Retail & Consumer Goods - Businesses in this industry could incorporate infographic flavor labels and other similar features into their promotions to make them more interesting and exciting for customers to take part in.
3.1
Score
Popularity
Activity
Freshness