Using a sea salt hair spray is a fantastic way to get sultry, beachy hair in the summer and even if you're not headed to the beach, the texturizing spray at least makes it feel like you're headed there.
To introduce the new TONI&GUY Casual: Sea Salt Texturizing Spray and simulate the sounds of being at the beach, a mobile ad was created featuring a digital seashell. When a user held their phone up to their ear as they normally would, the seashell ad began to mimic the serene sounds of the ocean. When the phone was taken away from the ear, the ad transformed into a banner, where users could click and be directed to the product page for the sea salt hair product.
Virtual Seashell Ads
More Stats +/-
Feminine Rainbow Fashion
Tousled Bikini Editorials
Ambitious Fashionista Editorials
Nostalgic Rebel Photography
Lush Wilderness Editorials
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.